Is CBD the Boost Your Salon Needs?
As we move into 2020, there are a few things you should be asking yourself if you own or manage a Salon.
Am I limiting my salon by limiting my retail? What’s on my salon retail shelf? But what about items not directly related to hair? Should I introduce CBD Beauty Products to my clients? Well, you could be missing out on a retail revenue booster that practically sells itself once introduced to your clients!
Here’s why exploring the option of retailing CBD beauty related items in 2020 is an easy upsell for you and your salon!
CBD Market Boom
Since the explosion of the CBD market, many independent stylist and high-end salons are finding that their salon space offers a natural pathway to tap into their part of this booming industry. Whether at the front of the shop or in smaller versions at their stations, the easy sell keeps these products flying off the shelf.
They Trust and Believe You
When a new or existing client books you, they are without a doubt trusting you knowing they are in great hands. Not only is it the magic you work with your hands, but they tell you everything. It’s the words of wisdom you have as a friend and as a personal beauty pro; someone they can ask even their most personal questions.
However, if you are truly listening, you might find that not all the questions or comments are directly related to hair. So when they say “oh we played tennis all week and my shoulders are killing me,” then it would be helpful to have something else to offer other than off-the-shelf pain killers. Not only might it be the best piece of advice you give them all year, but it’s also something that can help add to your salons bottom line.
It Makes “Scents” to Sell More Salon Retail
In many of the locations I’ve been fortunate enough to visit, scent and aromatherapy play a key role in making people naturally feel and look good. It’s no wonder that many salons also sell an array of essential oils that clients can purchase with a little upselling. Why, because when you smell something good, you want to know what it is. Clients are the same. Fact is, things that smell good, sell more.
Here is Where Things Get Interesting.
You know that shoulder pain your client mentioned earlier? One way you could engage their interest is to let them try one of the Topical CBD samples of Pure Embodiment that you have available. Not only can it help get your clients in relaxation mode with the soothing peppermint aroma, your client will soon be asking how they can get more.
The Modern Salon is More Than Just Hair
In 2020, we expect to see more Salons move beyond hair by introducing more health and wellness products into their retail lineup. Because in the end, you want your clients to feel transformed when they leave your salon. They want the total package of beautiful hair and that amazing feeling of just leaving a high-end spa. Having products that complete their look will help boost your brand and complement what you’re already doing! Plus, it’s more likely they’ll make an impulse purchase when having that “on top of the world” moment.
The Math is Easy!
I think that by now we already know that beauty-related items are a must have on your salon’s retail shelf. The easy part about this is that now you have a fantastic topical CBD product that your clients will continue to purchase as they routinely visit your salon. Think about it, even if only one quarter of your clientele decides to purchase our most popular product Pure Embodiment Sport Spray Lotion for $49.99, then what does that number do to boost your month-end product sales? Account for repeat customers and you can begin to see why adding one of our products to your retail shelf is a no brainer.
Your clients will be glad you did!